Google’s AI-Driven Search Feature Goes Worldwide in a 120-Country Expansion

Users throughout the world will soon have greater access to Google’s revolutionary Search Generative Experience (SGE). Search Labs users can now access SGE in 120 countries and territories, the firm stated, six months following its launch at I/O 2023.

Along with the current languages of English, Hindi, and Japanese, the most recent version adds support for four more languages: Spanish, Portuguese, Korean, and Indonesian.

Google has chosen to bring out its AI search assistant more gradually than in the past, in contrast to previous quick deployments. May saw the launch of English-language searches in the US. In August, individuals in India and Japan also had access to the service, and in September, teenagers were included.

Users can now experience SGE’s improved capabilities from Brazil to Bhutan as of Wednesday. The Search Labs for Android app versions will be released one week from now, but the capabilities are currently accessible on the Chrome desktop.

Google's AI-Driven Search Feature Goes Worldwide in a 120-Country Expansion

An enhanced follow-up feature that lets visitors ask more questions right on the search results page is one noteworthy addition to SGE’s toolkit. Users can explore a topic further without leaving the results page or entering new questions thanks to this feature, which looks like a mini-Bard window inside the resulting summary.

Google will limit advertisements to certain, approved sections of the website in order to avoid confusion. Initially restricted to US English language users, follow-ups are anticipated to grow in scope as Google continues to improve the technology.

Moving even closer to the needs of the user, SGE will now help to make unclear translation phrases clear. When someone translates “Is there a tie?” into Spanish, for example, they will be prompted to distinguish between a draw (“un empate”) and a necktie (“una corbata”).

This function addresses the subtleties of languages that assign gender to inanimate objects and was first made accessible to users in the United States for English-to-Spanish translations.

Finally, Google hopes to expand the use of interactive definitions by adding coding and health-related inquiries to the list of subjects outside academic subjects like science, history, and economics.

Expected within the next month, this update will first help English language customers in the US and then expand to other territories in the months that follow. Watch this space for an enhanced and engaging SGE search experience.

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